“I have mastered the art of designing and portraying kitchens across the world, imposing the Italian Style in these markets, against the strong competition of other European brands which lacked character and were too rigid in their design and with a chromatic image with subdued greyish hues”.

Sergio became an agent of a top Italian brand ten years ago, and with them created a network of clients in the United Arab Emirates, The Middle East, India and Pakistan with very immense success.

In 2022 post pandemic Sergio launched Aureli Design in South Africa to introduce Italian Luxury furniture brands to the region catering to the high-end luxury market as well as the contemporary lifestyle segment bringing Italian charisma into South African homes.

Our aim is based on 3 basic principles of approaching a market in our distinct professional way. The first main principle is SERVICE. The second is our PRODUCT the third is PRICE.

We have a unique luxury offering that can satisfy any design issue, with unique rounded & curved units, allowing for a sophisticated and unique kitchen layout.