The person behindthe work.
Former esthetician. Full stack developer. Someone who truly understands your industry.
Beauty business owners are some of the hardest working people I've ever been around.
And somehow, showing up online is just one more thing you're supposed to figure out on your own, on top of everything else. You're already running the business, managing clients, building your reputation. Nobody hands you a manual for the website part.
I left the beauty industry for tech, and the longer I was in it, the more that gap stuck out to me. Beauty professionals are seriously underserved when it comes to tools and support, most of what's out there just wasn't made with you in mind.
So I built Aureli Design to close that gap. I'm Rose, a former esthetician turned full stack developer, and this is how I get to use what I'm good at for an industry that deserves a lot more of it.
I've been in your world.
I've worked in this industry. I understand what your clients need before they book, how a service menu should read, and what a solo operator's day actually looks like.
I use React, Next.js, Node.js, and Sanity CMS — you don't have to know what any of that means, that's my job. I build every site from scratch, for your business specifically, not dropped into a template someone else already used.
Growth and Premium sites come with a content management system, so you can update your services, swap photos, and change your hours without touching code. Essential sites are built lean and mobile-ready, with routine updates handled through an optional retainer.
Want to see what I offer?
Take a look at my services or reach out and we can talk through it together.